About Us

NURSH began as a deeply personal journey. For years, I struggled with a skin condition, including allergies, that made it nearly impossible to use mainstream products — everything irritated my skin, and nothing felt safe. At the same time, my hair simply wouldn’t grow. It stayed thin, fragile, and stagnant no matter what I tried.

Out of necessity, I started creating my own formulas at home. What began as a way to soothe my skin slowly grew into something bigger — a passion for understanding ingredients, crafting gentle alternatives, and eventually discovering what my hair had been missing all along.

When I finally created a formula that transformed my own hair — helping it grow, strengthen, and come back to life — everything changed. I knew I had to share it.

Today, NURSH is a woman‑owned, ingredient‑driven brand rooted in the Iowa Great Lakes region. I’m committed to using clean, thoughtful, ethically sourced ingredients that support both your hair and the environment. Every product is handcrafted in small batches, tested by me and my family, and created with the same care that started this entire journey.

My mission is simple: to help you feel confident in your hair and comfortable in your skin, using products that are safe, effective, and made with intention.

Healthy you. Healthy planet. Happy world.